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7 Brand Identity Mistakes You Can’t Afford To Make
Branding. We’ve all heard about it, we know it’s a thing, we know we should probably have it. But what is it, really? And how do we know if we’re doing it right? Your brand identity communicates who you are, what you do, and why people should care. In other words, why we should buy from you. Good branding helps you to attract your ideal clients and converts them into customers. Accordingly, bad branding drives your clients away before you can even attempt to make a sale. (And