Want some good keywords for SEO? You’ve come to the right place! Because today, you’re getting three easy ways to research keywords for SEO.
But first, let’s make sure you have the basics down.
What Is SEO?
If you didn’t already know, SEO stands for search engine optimization. In other words, SEO is how you optimize your website to be discoverable by search engines like Google.
But don’t let optimizing for search engines stop you from optimizing for people, too.
One of the ultimate goals of your website should be to create a better user experience for your visitors. Plus, when you optimize for people, you’ll convert more of them into buyers! Which is kind of the whole reason you wanted them to find your website on Google in the first place, right?
What Are Keywords For SEO?
Keywords are a big part of optimizing your website for search engines. They’re literally the words that people use to search for things on Google.
And if you want people to find your website when they use Google…. you need to know the actual words that people use when they’re searching for what you offer.
How To Research Keywords For SEO
There’s a ton of ways to research keywords for SEO. But if you clicked on this blog post, chances are you want to know the easiest way to do it.
Researching keywords for SEO is easy with the Ubersuggest chrome extension. We love it because it’s free and you don’t have to be techy to understand how to use it.
Once you install the extension, all you have to do is literally go to Google and search for one of the keywords you’re thinking about using on your website. All the info you need to determine if the keyword is a good one will appear directly on the page like magic. It’s that easy!
But before you rush off and research those keywords, let’s make sure you understand what it means for a keyword to be a good keyword for SEO.
1. Search Intent
The first easy way to research keywords for SEO is using search intent.
Think about the reason you go to Google. Is it to find information? Is it to find the link to a specific website? Is it to buy something? This is known as your search intent.
You must keep the different types of search intent in mind when you research keywords for SEO. Because if you want to rank on the first page of Google for any keyword, your webpage’s content will need to match the keyword’s search intent.
There are four main types of search intents:
1. Informational Intent
People who go to Google with informational intent are looking for, well, information. They want to know the answer to their question or more about a specific topic they’re interested in. In other words, they’re most likely not looking to buy something. So, keep that in mind when deciding which keywords you’ll be using on your website.
2. Navigational Intent
People who go to Google with navigational intent are looking for a specific website. In other words, they already know where they want to go. That’s why it’s not the best use of your time to try to rank for keywords with navigational intent. Because even if your website ends up on the first page of Google for that keyword, chances are your website won’t be clicked on if you’re not the specific website the person was looking to find.
3. Transactional Intent
People who go to Google with transactional intent are looking to buy something. They usually already know what they want to buy and are just looking for a place to buy it from. When you research your keywords for SEO, this is the type of intent you’re looking for if you want people to buy what you’re selling when they land on your website from Google.
4. Investigative Intent
People who go to Google with investigative intent are looking to buy something…. but they haven’t quite decided on what they want. They’re investigating their options. So, if you want to rank on Google for keywords with this type of intent, make sure the content on your website demonstrates why you’re the best option and have plenty of social proof (like testimonials) to sway them to buy.
But how do you find out what a keyword’s search intent is? You Google it! Just type your potential keyword into the Google search bar and see what kind of website pages pop up.
2. Search Volume
The second easy way to research keywords for SEO is using search volume. Because what’s the point of ranking for a keyword if no one is actually searching Google using that keyword?
If no one is searching for the keyword you’re using, then no one is going to find your website. That’s why you must keep the search volume in mind when you research keywords for SEO. And the search volume will tell you the number of times per month that each keyword was searched on Google.
You can easily find out the search volume of a keyword with the Ubersuggest chrome extension. Just type your potential keyword into the Google search bar. After you hit enter, you’ll see the monthly search volume for that keyword directly in the search bar at the top of the page.
Keep in mind, that number does NOT represent the amount of traffic you can expect to get on your website if you rank for that keyword.
Just because someone searches for a keyword doesn’t necessarily mean they’ll click on any of the websites that come up when they search for it. And even if you rank at the very top of Google for a keyword, people might click on the websites below yours instead.
3. Search Competition
The third easy way to research keywords for SEO is using search competition. Because what’s the point of trying to rank for a keyword if you don’t actually stand a chance?
There are billions of websites out there! This means billions of websites are competing to rank for keywords, too. That’s why you should choose keywords that don’t have a ton of competition.
You can easily find out the search competition for a keyword with the Ubersuggest chrome extension. Just type your potential keyword into the Google search bar. After you hit enter, you’ll see a table on the far right of the page. Look for the column that’s labeled “SD.” This stands for SEO difficulty. The higher the number, the more competition there is. Or, the more difficult it will be to rank for that keyword.
There are three easy ways to research keywords for SEO using the Ubersuggest chrome extension. The first way is to research your keywords’ search intent. The second way is to research your keywords’ search volume. And the third way is to research your keywords’ search competition.
But just because researching keywords for SEO can be easy…. doesn’t mean it’s not time-consuming.
That’s why our website designs come with basic keyword research already done for you!
And if that sounds like something you’d be into? We gotchu.
Click here to apply to work with us now because you deserve a website that converts like crazy.